Visiting A Brief Message's White Is the New White earlier this week, my first thought was "Ooooh, black."
Glancing at the sidebar's Rackspace ad, my second thought was, "Hey, did they really... ?"

I reloaded—and the black/white/red Rackspace was replaced by something green. Sadly, just a coincidence. But hey, it still works if you get the Mosso Ruby, or the today-only Layer Tennis ad. Still, the day must be coming when colour-coordination is offered with advertising packages.
The red is slightly off, anyway.
But wait! A quick glance at The Deck's current advertisements list reveals a green Rackspace ad, not the matching reds and whites shown above. Further coincidence? Or conniving advertising strategy?
Jeff follows up. And he's absolutely right. File under "should've noticed this earlier".